BRANDING & MULTIMEDIA / 2013
3 PATAS is a studio of product, light and space design based in Barcelona.
The principal axis of the development of the identity is that three legs define a plane. Three legs obtain a perfect stability. For us balance means a harmony between objects and forms.
Number three symbolizes the constant movement
and the perfection of the finished thing. Synthesizing these ideas and thanks to three outlines, a typography has been created to heighten these values.
From the 3 points, X, Y and Z, that are the necessary and sufficient points to determine a plane, we have constructed to the logo, a multiple reticle of three where we play with the space. This game inside the reticle produces a visual dynamism that appears to be very showy and aesthetic, without losing in any of
the cases the necessary legibility to understand
the word, 3 PATAS.
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